Variety is definitely the spice of life, and I’m proud to serve a wide range of venues in my private consultancy, and I intend this is reflected in Untapped. But it will appeal mainly to those with an established wedding-heavy business, such as independently owned, exclusive-use wedding locations. That includes country houses and estates, barns and farms and more, in all corners of the UK and beyond. Most importantly, an active desire and willingness to take action towards growth and “being better”, whether that’s adopting fresh approaches within the wedding market and/or looking at diversifying revenue and seeking inspiration and solid advice on which choices to make and/or how to make them more successful.

This event is consciously created to look at overall business revenue streams, strategy and diversification; that will usually mean it’s most suited to owners, owner-operators or senior leadership teams within venues who will be charged with diversifying and hitting revenue and profitability targets. You’re welcome to bring a colleague if they are involved in those decisions, and we’re offering up to 2 places per venue.

Key speakers will be unveiled over time, but an outline of topics and speakers is given in the ‘flavour of topics’ section above. This is not a formal conference of slides and learnings. There will be practical hot seat sessions, lively interviews, panel debates and pre-allocated one-to-one sessions, so you can get dedicated time with experts in areas that specifically interest you.